Fundamental Principles of Interaction Design
A comprehensive exploration of core design principles, evaluation methods, and user-centered approaches that guide effective human-computer interaction design.
Interface Evaluation
Assessment of an application varies among users. First-time users will judge an application as difficult, unlike users who are already familiar with it.
User Assessment
Case Study: Microsoft Word Factors affecting assessment:
- Experience: How often similar applications are used
- Habits: Interaction patterns from other applications
- Learning Time: Time to become proficient
- Guidance Ease: Availability & clarity of tutorials
Interface Design Principles
Well-known interface principle frameworks:
- Eight Golden Rules of Dialog Design — Ben Shneiderman
- General Principles of User Interface Design — Deborah J. Mayhew
- Design Principles for Tomorrow — IBM
1. Eight Golden Rules of Dialog Design (Ben Shneiderman)
- Strive for Consistency
- Enable Frequent Users to Use Shortcuts
- Offer Informative Feedback
- Design Dialog to Yield Closure (beginning, middle, end)
- Offer Simple Error Handling
- Permit Easy Reversal of Actions
- Support Internal Locus of Control
- Reduce Short-Term Memory Load
2. General Principles of User Interface Design (Deborah J. Mayhew)
- User Compatibility
- Product Compatibility
- Task Compatibility
- Work Flow Compatibility
- Consistency
- Familiarity
- Simplicity
- Direct Manipulation
- Control
- WYSIWYG
- Flexibility
- Responsiveness
- Invisible Technology
- Robustness
- Protection
- Ease of Learning
- Ease of Use
3. Design Principles for Tomorrow (IBM)
- Simplicity
- Proactive Support
- Familiarity
- Obviousness
- Encouragement
- Satisfaction
- Accessibility
- Safety
- Versatility
- Personalization
- Affinity
User-Centered Design Focus
A process focused on user needs & characteristics.
Design Process
- Analysis of "what exists" vs. "what is desired"
- User interviews & observation
- Task analysis & ethnography
- Prototyping & iterative evaluation
Personas
Fictional characters representing user types:
- Help focus on goals, behaviors, frustrations
- Created with specific details
- Primary Persona: Main design focus
- Secondary Persona: Additional features or adjustments
Case Study: Inflight entertainment system serving various passenger personas.
Solutions for Interface Engineering
- Parallel Design: Multiple teams design parallel solutions
- Brainstorming
- Accept all ideas without criticism
- Quantity of ideas is more important
- Avoid discussion during sessions
- Write down all ideas
- Time-bound sessions
Screen Design and Layout
Basic Principles
- Grouping: Group related items closely
- Structure: Arrange information logically
- Order: Sequence according to task flow
- Alignment: Consistent alignment
- White Space: Use empty space for separation & focus
Implementation
- Grouping: Boxes/lines for related items
- Decoration: Different fonts for titles (without excess)
- Text Alignment: Left-aligned (LTR languages)
- Number Alignment: Decimal/right-aligned
- Double Columns: Leader dots or different backgrounds
Affordance
Object properties that "suggest" how to use them:
- Physical: Cup handle → grasp
- Digital: Button appears clickable
Aesthetics and Utility
Aesthetics improve satisfaction & productivity, however:
- Too beautiful → disrupts utility
- Color Usage
- Avoid excess
- Consider color blindness
- Ensure text vs. background contrast
Summary
Fundamental principles of interaction design provide essential guidelines for creating effective, usable, and satisfying user interfaces. These principles bridge the gap between human capabilities and technological possibilities to create meaningful user experiences.
Key Takeaways:
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Multi-Framework Approach: Three major frameworks (Shneiderman, Mayhew, IBM) offer complementary perspectives on interface design, covering technical, practical, and future-oriented principles.
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User-Centered Foundation: Effective design must begin with understanding users through interviews, observation, task analysis, and ethnographic research rather than assumptions.
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Persona-Driven Design: Fictional but detailed user representations help maintain focus on real user goals, behaviors, and frustrations throughout the design process.
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Core Design Principles: Essential guidelines include:
- Maintain consistency across interface elements
- Provide clear feedback and error recovery
- Support both novice and expert users
- Minimize cognitive load and memory requirements
- Enable user control and direct manipulation
- Ensure accessibility and safety
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Visual Design Fundamentals: Effective screen layout requires attention to grouping, structure, order, alignment, and strategic use of white space to guide user attention and comprehension.
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Affordance Design: Objects should clearly communicate their function through visual and interactive cues, whether physical or digital.
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Aesthetic Balance: Visual appeal enhances user satisfaction and productivity, but must be balanced with utility to avoid interfering with task completion.
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Iterative Development: Parallel design approaches and brainstorming techniques generate diverse solutions, while iterative evaluation ensures continuous improvement.
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Evaluation Considerations: User assessment varies based on experience, habits, learning time, and guidance availability, requiring designs that accommodate different user levels.
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Future-Oriented Thinking: IBM's principles emphasize emerging needs like personalization, proactive support, and accessibility that will shape tomorrow's interfaces.
These principles collectively emphasize that successful interaction design requires balancing technical capabilities with human needs, aesthetic appeal with functional utility, and innovation with familiarity. By applying these frameworks systematically, designers can create interfaces that feel intuitive, support efficient task completion, and provide satisfying user experiences across diverse contexts and user groups.